In 2014, a process was developed for the use of funds related to integrated marketing communications (advertising, branding, marketing and public relations). A task force was formed to focus on the budget management process for enrollment management and integrated marketing communications. The task force consisted of the following individuals:
- Dean of Enrollment Management
- Integrated Marketing Communications Coordinator for Student Recruitment
- Provost and Vice President Academic Affairs
- Vice President of College Advancement, HACC and Executive Director, HACC Foundation
- Vice President of Finance
- Vice President of Gettysburg Campus
- Vice President of Harrisburg Campus
- Vice President of Student Affairs and Enrollment Management
As of Jan. 1, 2014, the funds for the College's integrated marketing communications are managed as one budget. This process was developed to help the College be more strategic and comprehensive with its integrated marketing communications initiatives and meet the goals of increasing student enrollment and enhancing public awareness about the College.
Campuses do not have separate budgets for advertising, branding, marketing and public relations. The process allows the College to work together to achieve the goals and avoid any duplication of efforts.
Please review the following information before submitting your application.
- If a communications hub request is applicable for the project, it must be submitted within 20 business days from the application approval date. If it’s NOT submitted within 20 business days from that date, you will NOT receive the funding.
- The Frequently Asked Questions outlines more information about the process, examples and the appropriate forms that must be completed to receive assistance.
- Please note these imortant deadlines:
- All applications must be submitted by April 15 to use the current fiscal year funds.
- All POs must be submitted by April 30 of the current fiscal year.
- All invoices must be submitted to the Office of Finance by June 1 for the current fiscal year.
- If the deadlines are not met, you will not receive the funding,
- Colleagues who receive funds are required to complete a final results report within 20 business days after the expected project completion date. If the project manager does not complete the results form by the deadline, they will not be approved for further funding.
The following designees have been selected by the Cabinet to request funds through the application.
| Unit | Designee(s) |
|---|---|
| Office of the President | Dr. Ski via ski@hacc.edu |
| Office of Academic Affairs | Jennie Baar |
| Leslie Boon | |
| Mike Corradino | |
| Jamie Eckrode | |
| Angela Sanden | |
| Office of Campus Life, Engagement and Retention | Vicki Van Hise |
| Olajiwon McCadney | |
| Office of College Advancement | Desovia Agba |
| Theresa Richwine | |
| Danielle Smith | |
| Office of Finance | Kathy Brickner |
| Brian LaForme | |
| Kyle DiBrito | |
| Office of Human Resources | Brett Ford |
| Maya Green | |
| Brittonie Meredith | |
| Office of Information Technology and Learning Experience | Robert Messner |
| Juanita Mort | |
| Office of Student Success and Enrollment Management | Radecka Appiah-Padi |
| Tim Barshinger | |
| Angela Campbell |
All required information must be completed by the designee for the application to be considered. The information in the form should reflect the designee’s information. For example, the supervisor information should include the details for the supervisor of the designee. Once the application is submitted, a committee will review the request. Upon submission of the form, you will be notified in three business days of the decision.
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