What are your title and main job responsibilities?
I am the integrated marketing communications (IMC) coordinator for student recruitment. I lead the strategic planning between HACC’s integrated marketing communications firm and the College for student recruitment campaigns. I also develop, execute and assess the year-long integrated marketing communications plan for student recruitment.
What inspires you to come to work every day, and why?
My incredible team and our students inspire me to come to work every day. Hands down, this is the best job I have ever had.
My bosses are hardworking, fun, dedicated women who encourage me to think outside of the box, be a leader and show off my talents.
Our students inspire me too. When I attend Commencement or interview a student for a video, I get chills after hearing how they have overcome one, two – sometimes five – obstacles to get where they are today.
How do you interact with and engage students and excite them about attending HACC and learning?
Because we highlight real students in our marketing materials, I get to interact with students a lot, and I love it! I work with my team to gather video footage for program videos or commercials, capture students’ feedback during focus groups and collect fun photos of students celebrating at Commencement. I use all of this feedback to help improve our marketing and excite more students about HACC.
What is one of your best moments as an employee at HACC?
In 2014, I developed and implemented a large social media campaign in a very short amount of time. With HACC’s Treasure Hunt for Tuition Giveaways, the College quickly joined the nation with the hidden cash fad and led a 10-county treasure hunt. HACC gave away money to students to use toward their tuition – and what excitement it brought! The results of the campaign were terrific. Because of that campaign, I was nominated for the 2015 President’s Award and received the award.
What do you see as your greatest personal achievement?
My greatest personal achievement has been finding a work-life balance. I am in a career that I love and can easily spend hours upon hours doing what I love. However, becoming a mom of two children has forever changed me and has made me really appreciate “the moments.” They are my priority, and I’m lucky to have found a workplace that agrees with me.
What energizes you the most and why?
I have a lot of energy – just naturally! Though, I get really excited when we have opportunities to think outside of the box and do big, creative campaigns.
If you could solve one community or national problem, what might that be?
The overwhelming amount of drugs and deaths related to drugs are alarming.
As you look to the future, what matters most to you?
My children and how I raise them matter most. I want them to grow up to be confident, independent, fun-loving, respectful adults who believe in themselves.
How do you enjoy spending free time?
I love spending time with my family, but when I need “me” time, you’ll find me enjoying a cup of coffee on my porch, having dinner with friends or finding the next Eric Church concert to attend.
Who's your biggest hero, and why?
Moms in general are heroes, but my mom wins the hero award for me. She has taught me independence, kindness and how to laugh at yourself.
What educational degree(s) have you obtained?
I have a bachelor’s degree in speech communication from Kutztown University.
