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Courses and Programs Details
2760 |
Contemporary Crafts Marketing: Career Associate
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| In an apprenticeship environment first-semester students produce professionally designed craft objects. During the second and third semesters students modify existing designs, design prototypes, and select materials and processes to execute a limited production run. After completing marketing, studio, and entrepreneurial classes, students prepare a display booth and sell their work in retail and wholesale markets. The complete program is available only at the Harrisburg Campus; some required courses are available at the Lancaster, Lebanon, and Gettysburg Campuses, and at other sites. |
| Graduates of the program are prepared to design, produce, and market contemporary crafts in wholesale and retail markets. |
This curriculum is designed to prepare students to:
- Demonstrate mastery and skill in jewelry, ceramics, or glass
- Demonstrate good design skills
- Evolve a personal style of contemporary crafts
- Design and execute a contemporary crafts production line
- Develop a marketing plan and display design for retail and wholesale presentation
- Write and speak effectively
- Appreciate accomplishments in the arts and sciences
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